Andy Warhol

For me, localization goes beyond changing a few words in a game or IP trading over seas. Localization is the translation of one entity, be it a brand, IP, or film, from its native culture such that it becomes appealing and digestible to consumers of a different culture. This is why the visual narrative of localization is so important -a point reinforced by Disney's rebranding of Wreck It Ralph for the Japanese market.

As someone with a deep love for character and narrative, I strive to unite internationally-conscious content with audience-targeted brand strategies and compelling entertainment narratives. By doing so, I work from the start to create characters, stories, and brands that are compelling to  all potential audiences, not just those easily at our fingertips.